Mo Salah
Pepsi · 2015
The challenge
Samurai Productions faced a complex and demanding project while collaborating with Ovideo and Media Pro Barcelona to film Mohamed Salah’s Pepsi campaign. The shoot was scheduled across two countries, Rome and Egypt, requiring meticulous planning and coordination. The primary challenges included aligning the filming schedule with Salah's limited availability and ensuring continuity and authenticity across both locations. Additionally, the production team had to adhere to high standards of security and manage enthusiastic fans and crowds that gathered at every location to catch a glimpse of the star.
What we did
To tackle these challenges, Samurai Productions leveraged its extensive experience and network in high-profile commercial productions. The team worked closely with the director to maintain the authentic look and feel of each location, ensuring the production design remained true to Pepsi's branding. By coordinating with a large team of heads of departments, Samurai ensured seamless integration of various elements, from stunning production design to strict security measures. The team's ability to adapt to Salah's schedule and requirements was crucial, allowing them to efficiently manage the logistics of filming in two countries.
The result
Samurai Productions successfully delivered a visually stunning and cohesive Pepsi campaign featuring Mohamed Salah. The final product showcased beautiful locations and maintained the high production values associated with Pepsi. The campaign was completed on time and met all security standards.